The Local Arts Advancement Department works to incite a feeling of relevance and necessity around the arts in America. It does so by cultivating local arts programming in communities across the country that strengthen and validate local arts agencies and the many other individuals and organizations that promote arts, culture, and artists at the local level. The team also creates opportunities for professional and leadership development, field convening’s, and peer networking opportunities. Local Arts Advancement brings to bear Americans for the Arts’ unique strengths in research, policy, professional development, visibility, advocacy, and strategic partnership in order to provide vital tools, information and resources to advocates, arts professionals and allies on the ground, all in an effort to establish and implement favorable policies benefiting arts organizations, artists and local cultural development across America.
Working with and reporting to the Director of Local Arts Services, the manager focuses on skill building around earned revenue, audience development and advocacy for arts and culture organizations, LAAs/nexus organizations and, where applicable, individual practitioners. The manager works with our Arts Marketers Network to guide and inform peers working to promote arts and culture and design innovative programming to meet their needs. The manager uses the National Arts Marketing Project (NAMP) portfolio to advance the field’s ability to maintain and increase audience engagement and development, responding to changing demographics and increasing diversity, equity and inclusion practices.
Similarly, this position works with arts leaders to help them develop a myriad of revenue streams to build their organizations’ sustainability by considering new strategies to grow earned and contributed dollars. Through professional development, communications, research and advocacy strategies arts leaders will learn to develop and implement new ideas for overall revenue generation.